By Monsurat Abisoye
The Alaafin of Oyo, Oba Abimbola Owoade, has described broadcasting as a vital pillar of national development, stressing its importance in informing citizens, promoting unity, encouraging cultural integration, and mobilising public participation in government policies.
The monarch made this known during a courtesy visit by the Zonal Director of the Nigerian Television Authority (NTA), Ibadan Network Centre, Mr Taiwo Iferogba, to his Boroboro residence in Oyo town. The statement was contained in a release issued by his Director of Media and Publicity, Bode Durojaiye.
Oba Owoade explained that broadcasting plays a significant role in societal progress across political, economic, and social spheres. He noted that its core functions include effective information dissemination and public sensitisation, adding that it ensures government policies, civic updates, and development programmes reach the populace quickly.
According to him, broadcast media also serve as a unifying force in multicultural societies by reflecting diverse traditions, languages, and cultural identities. He said this fosters mutual understanding among ethnic and religious groups, while strengthening a sense of belonging and patriotism.
The Alaafin further stated that, as the “Fourth Estate of the Realm,” the broadcast media contributes to social justice and democratic accountability by analysing public issues and checking possible governmental excesses. He also noted that quality programming can help challenge stereotypes and promote egalitarian values, particularly among young people and the wider society.
He emphasised that for broadcasting to fully achieve its developmental role, it must remain socially responsible, operating with editorial freedom while upholding high professional and ethical standards.
Earlier in the visit, Mr Iferogba said his visit was part of efforts to familiarise himself with NTA stations under his supervision, as well as to pay a courtesy call on the monarch. He was accompanied by members of the NTA Ibadan Network Centre zonal management team.
