The Kwara State Signage and Advertisement Agency (KWASAA), in partnership with the Advertising Regulatory Council of Nigeria (ARCON), hosted a one-day stakeholders engagement conference on political advertising and campaign communication ahead of the 2027 general elections.
The conference, held on Thursday at the Ilorin Innovation Hub, brought together political party candidates, advertising practitioners, media organizations, regulatory officials, and security agencies to establish compliance guidelines for political campaigns across the state.
Delivering the welcome remarks, the Acting General Manager of KWASAA, Mr. Oloruntoba Akin Adeyeye expressed appreciation to all participating candidates, media representatives, and industry practitioners for honoring the invitation.
Representing Kwara State Governor Mallam AbdulRahman AbdulRazaq, CON, the Commissioner for Communication, Hon. Bolanle Olukoju, delivered the opening address, cautioning political candidates and advertising practitioners against deploying campaign materials, posters, or billboards without prior statutory approval from KWASAA and ARCON to avoid public nuisance and regulatory infractions.
In his keynote address, Mr. Charles Odenigbo highlighted the statutory sanctions, laws, and financial penalties applicable to individuals or organizations that violate political advertising regulations, noting that fines for non-compliance range from a minimum of 500,000 Naira up to statutory limits of 100 million Naira depending on the severity of the offense.
On his part, Director-General of ARCON, Dr. Olalekan Fadolapo commended the stakeholders for their active participation and reaffirmed ARCON’s commitment to ensuring an orderly, legal, and responsible advertising landscape across Kwara State and Nigeria.
The event featured an interactive panel session comprising representatives from the Independent National Electoral Commission (INEC), KWASAA, ARCON, and the Outdoor Advertising Association of Nigeria (OAAN), who further clarified campaign regulations, vetting procedures, and penal structures before engaging participants in a question-and-answer session.